Gen Z has been a little lonely…
Meet Me in the Middle is here to help.
Meet Me in the Middle is aiming to help Gen Z take control of their own narrative. In a world where long-distance friendships are becoming more common and third spaces are disappearing, MMITM could be the difference between a FaceTime and some real Face Time!
A fresh take on the age old problem of “where should we meet?”
The Ask:
* Create a product for Airbnb that combats the loneliness epidemic amongst Gen Z.
* Produce a concept video that includes research and assets.
The Execution:
* A new feature on the Airbnb site/app that allows visitors the chance to meet their loved ones halfway. Trading their FaceTime for some actual face time.
*A separate Instagram page with drafted Instagram posts.
*Rebranding that appeals to a younger demographic including stickers
Group Members: Chloe Landry & Dean Branch
Case Study
We noticed there was a disconnect between the current AirBnB audience and who we were targeting.
We decided to start a SEPARATE SOCIAL ACCOUNT for AirBnB to post on. This would maintain the cohesion of the original AirBnB socials while still allowing for more casual/playful posting habits. The new account is relatable yet aspirational and can lean into the diverse experiences and needs of the younger audience.
Through a SOCIAL MEDIA CAMPAIGN with an original hashtag (#MeetMeCore) AirBnB could source original content from users and keep track of real-time testimonials and success stories.
